Context is more than only understanding words, images and video. It is also about semantic concepts, emotional understanding and avoiding the wrong contexts. Adlede leverages these insights to enhance advertising in new ways. Adlede´s solution is fully compatible with programmatic advertising. The AI used in Adlede's solutions is created at the crossroads of academia and business. With ties to Umeå University and the biggest EU project on contextual AI-driven understanding, Adlede create cutting edge AI technology to understand online content.