EQ Europe
About the company
At EQ Europe, together with our sister company Kandidata Asia in Singapore, we bring over 25 years of proven, global experience in leading cultural transformations - focusing on measurable behavioural change and emotional intelligence (EQ) capabilities, backed by scientific research.
Academic as well as industrial research shows that up to 70% of mergers and acquisitions (M&A) fail to reach their objectives, the human factor being the main reason. In the business world, across industries, culture misalignment remains the #1 hidden risk in mergers, integrations, and transformation initiatives. We offer data-driven insights into human dynamics.
By focusing on the human capital in a due diligence process, companies can avoid cultural clashes, leadership idiosyncrasies, and communication misalignment - before they become a problem at high cost.
We don't guess culture. We measure it. We map it. We transform it.
Quick links:
Impact Report: EQ BEAM, latest press release
EQ BEAM (Behavioural Emotional Intelligence AI Model) shines a light on the human capital - leadership and culture - turning soft factors into hard data. It measures and quantifies the alignment of teams, organisations, and boards to predict people-related deal risks and value creation potential.
Contact:
Jenny Westergård, CEO
Email: jenny@eqeurope.com
Phone: +46 70 763 30 11
Capital need and valuation:
Capital Need: €200,000
Pre-Money Valuation: startup
Use of Funds: Expand the team, develop the product, run pilots with customers, define AI agents, develop and design report templates, evaluate and choose the best psychometrics, and marketing.
Financial forecast
Estimated Turnover 2025/2026: €300,000
Revenue Model: EQ Europe generates revenue through a combination of products and professional services:
Customised Solutions: Tailored workshops, coaching, and integration support priced per engagement. This model balances scalable digital revenue with high-value, personalized services, creating multiple revenue streams and recurring opportunities as clients expand usage across their organizations.
Consulting Services: Charged by the hour, half-day, or full day, depending on client needs.
Certifications & Trainings: Fixed-price offerings for professional development and EQ certification programs.
Online EQ Assessments: Charged per report, allowing scalable recurring revenue from individuals and organizations.
Previous investments
Founders have invested: Owners have invested: €200,000 plus 25 years of experience and knowledge.
Vision and impact
Our vision is to contribute to a better world and better workplaces by combining emotional intelligence (EQ) with artificial intelligence (AI), helping companies build EQ-driven cultures – cultures that strengthen leadership, drive performance, and generate measurable business results.
Our work aligns directly with the UN Sustainable Development Goals (SDGs), and we were previously engaged in a project to develop EQ capabilities for UN Geneva. Unfortunately, the initiative was cancelled due to the withdrawal of USAID funding – but the need and potential remain stronger than ever.
By strengthening individuals and teams, and culture, we contribute to better workplaces and more profitable companies. We stand for the S in ESG: Social sustainability.
Risk management
As AI evolves, there might be a growing risk that deep expertise in psychometrics and behavioural science is replaced by non-scientific shortcuts and cheap solutions.