Guestro

About the company

Guestro is the AI-powered operating system for restaurants, combining several tools in one platform: menu & pricing optimization, loyalty, digital signage, business intelligence, guest portal, automation, and integrations. Restaurants using Guestro report up to 30% higher revenue, 40% lower tech costs, and 25+ hours saved per week. With over 25,000 restaurants in Sweden and 1.6M in Europe, where most still lack proper digital solutions, Guestro is tackling one of hospitality’s most pressing challenges.

Quick links:

Website

Pitch Deck (PDF)

Contact:

Zlatan Bajrić, CEO & Co-Founder

Email: zlatan@guestro.se

Phone: +46 73 555 22 80

Capital need and valuation:

Capital Need: €1,000,000
Pre-Money Valuation: Startup (TBD)
Use of Funds:

€500K Product Development – AI engine, full platform automation, acquisition of base platform

€500K Team Expansion – COO, 2 sales professionals, and 1 customer success specialist

Financial forecast

Estimated Turnover 2025: ~€250,000
Estimated Turnover 2026: ~€1,000,000
Revenue Model: SaaS subscriptions with base (€170–350/month) and growth

(€870–1470/month) plans, 12–24 month contracts. Strong unit economics: 60% gross margin, 7.3 months payback, LTV/CAC 8.2x.

Previous investments

Founders have invested: Bootstrapped (time & capital).
External Investors: Early angel investors at ~16–17 MSEK pre-money valuation.
Currently raising a small pre-seed: Early angel investors (6 MSEK)
Status: Profitable since March 2024, €150K ARR, 22 active customers.

Vision and impact

We aim to become the leading sales-driven platform for hospitality. Our 2030 target is €10M ARR and expansion across the Nordic and European markets.

Impact:

Economic: empowering independents with the same digital muscle as large chains.
Social: strengthening restaurants as cultural and community hubs.
Environmental: reducing food waste and optimizing resources (aligned with UN SDG #12).

Risk management

Technology Risk: mitigated by proven SaaS architecture and development

partnership.
Market Risk: restaurants vary in digital maturity; addressed via simple onboarding,

ROI-driven sales, and ambassador customers.
Competition Risk: most players are fragmented (POS, review sites, agencies).

Guestro offers a 7-in-1 AI-first platform.
Regulatory Risk: GDPR and payment compliance managed with established

partners and internal routines.