Permly

About the company

Permly is a Stockholm-based scaleup developing the world’s first AI-powered platform for automated work permits. Positioned at the intersection of HR Tech and Legal Tech, we address one of the biggest barriers to international recruitment: slow, costly, and error-prone manual permit processes.

As Sweden and Europe face an urgent demand for highly skilled talent, outdated bureaucratic systems hold back growth and competitiveness. Permly provides an end-to-end solution that enables employers to submit correct, compliant, and fast-tracked applications — unlocking access to the world’s best talent.

With pilots in progress and strong traction from companies, universities, and public stakeholders, Permly is uniquely placed to transform workforce mobility at scale.

 

Quick links: 

Website

Demo Video

 

Contact: 

Ella Karlsson, CEO & Co-founder

Email: ella@permly.ai 

Phone: +46 70 699 90 52

LinkedIn

 

Capital need and valuation: 

  • Capital Need: Planning to raise €1,000,000 pre-seed in January 2026
  • Pre-Money Valuation: Startup
  • Use of Funds: Scale sales by investing in marketing and go-to-market activities

 

Financial forecast

  • Estimated Turnover 2025/2026: €4,000,000
  • Revenue Model: SaaS subscription per candidate case + enterprise licensing + add-on services (insurance, housing, relocation partners).

 

Previous investments

  • Founders have invested: yes
  • External investors: no

 

Vision and impact

Our vision is to be the future of work permits.

We makemake fair, transparent opportunities across borders a reality. By reducing friction in the work permit process, Permly enables companies to access the best talent in the world and ensures highly skilled workers can contribute faster to innovation and growth.

Our work is directly aligned with three UN Sustainable Development Goals:

  • SDG 8 – Decent Work & Economic Growth
  • SDG 9 – Industry, Innovation & Infrastructure
  • SDG 10 – Reduced Inequalities

 

Risk management

Technology Risk: Managed through training proprietary models in a closed-loop system fully compliant with GDPR. All infrastructure is EU-hosted, ensuring data security, privacy, and long-term control. Continuous testing and iteration strengthen reliability and scalability.

Market Risk: Reduced by building strong partnerships with universities, employers, and legal experts to validate product–market fit. Ongoing pilots, usability testing, and an iterative development strategy ensure alignment with customer needs.

Regulatory Risk: Addressed by maintaining close alignment with Migrationsverket requirements, including direct contact with internal stakeholders to verify compliance. Advisory input from legal specialists and Migrationsverket ensures that regulatory shifts are continuously monitored and integrated into the platform.