Influeri
About the company
Influeri AB operates in the creator marketing and martech automation sector, helping brands and agencies scale influencer marketing and user-generated content (UGC) efficiently. The core problem we solve is that creator collaborations are still largely manual, fragmented, and resource-intensive, making them slow, expensive, and difficult to govern across markets and teams.
Influeri provides an AI-powered infrastructure platform that automates the entire workflow: creator discovery, outreach, contracting, content collection, approvals, rights management, boosting, and performance reporting. By standardizing and automating execution, we significantly reduce administrative overhead while increasing speed, transparency, and scalability.
Our platform enables organizations to launch and manage campaigns across multiple regions without increasing headcount. Influeri combines SaaS scalability with transaction-based revenue, creating strong operational leverage. Founded in Sweden, Influeri AB (Org. nr 559333-4740) is headquartered in Stockholm and is expanding internationally.
Quick links:
Contact:
Nicholas S. Jacobsson
Founder & CO-CEO
Email: nicholas.jacobsson@influeri.com
Phone: +46 76 338 07 22
LinkedIn
Leadership:
Nicholas S. Jacobsson - Founder & CO CEO – Serial software founder with 10+ years’ experience in content marketing.
Anna Björkman – CO-CEO – 10+ years’ experience in creator marketing and leading marketing teams.
Johan Nyman – Co-founder & CTO – 10+ years’ building martech platforms.
Capital need and valuation:
Capital Sought: €2 million
Round Type: Late Seed
Pre-Money Valuation: To be discussed with lead investor
Use of Funds
- Go-to-market & customer acquisition ~50% (vertical expansion, partner distribution, international growth)
- Strategic key hires across engineering, sales, and customer success ~30%
- Product & technology development (enterprise-grade governance, infrastructure scalability) ~15%
- Strategic buyer ~5-10%
Financial forecast
Revenue Development:
2022: 551 TKR
2023: 3,4 MSEK
2024: 6.2 MSEK
2025: 6.8 MSEK (with 60% EBITDA improvement from year before)
2026 (Projected): 17.0 MSEK
The company reached a $1M ARR run-rate in January 2026.
The projected step-change from 2025 to 2026 is driven by:
• Increased enterprise adoption
• Higher transaction volume through improved automation
• Expansion of partner-led distribution
• Improved monetization structure and pricing leverage
Revenue Model:
• Transaction- and usage-based fees tied to campaign volume
• Platform subscription / licensing fees
• Enterprise onboarding and optional services
Primary Value Drivers:
• Take-rate and pricing optimization
• Volume growth (campaigns, creators, markets, partners)
• Scalable infrastructure enabling growth without proportional headcount increase
Traction and previous funding
Founder Investment: €325 516
External Capital Raised: €1 995 687
Key Traction Indicators, Notable milestones and Customers:
• 1000+ brands and agencies already using the platform.
• 100+ paying customers
• Reached $1M ARR run-rate in January 2026.
• Major brands such as Motorola, Alibaba.com and Segway have already used our infrastructure to launch campaigns.
• Strategic partnerships and white-label discussions enabling scalable distribution
• International execution across multiple markets (15+ countries to date)
Vision and impact
Our long-term ambition is to become the operating system for creator marketing —
enabling any brand or agency to plan, execute, govern, and measure creator
collaborations globally through enterprise-grade automation.
Influeri contributes to sustainable value creation by:
• Reducing inefficiencies and manual administrative work in the creator economy
• Increasing transparency and governance in influencer collaborations
• Enabling brands to reuse and measure content more effectively
• Supporting a fairer, more structured and scalable creator ecosystem
Risk management
Key Risks
- Market Adoption
Enterprise adoption of new creator infrastructure requires budget allocation shifts and process change, which may take time in larger organizations. - Regulatory & Platform Risk
Influencer marketing operates within evolving advertising and data regulations, and partially depends on third-party platforms such as Meta and TikTok. - Execution Risk
International scaling while staying lean, maintaining quality and operational discipline requires strong execution.
Mitigation Strategy:
- Phased, controlled scaling prioritizing repeatable marketing initiatives and structured market expansion to ensure sustainable growth
- Strategic partnerships that reduce go-to-market risk and accelerate distribution through established networks
- Outsourcing of specialized regulatory and compliance areas to qualified external experts to ensure adherence to evolving legal requirements
- Experienced, founder-led leadership with strong operational discipline and long-term aligned incentives
- Diversified revenue model combining subscription and transaction-based streams, reducing dependency on any single revenue source