Aourly
About the company
Aourly – Empowering the New Generation of Independents
Aourly is a Swedish startup building the next-generation platform for independent professionals and solo entrepreneurs. We simplify self-employment by integrating invoicing, accounting, time tracking, and business growth tools into one seamless system.
Our mission is to make self-employment simple, structured, and sustainable — helping independents enjoy the same efficiency and security as large organizations, without the bureaucracy.
We operate in the future of work and fintech sectors, addressing the growing market of freelancers and microbusinesses who struggle with complex administration, compliance, and inconsistent cash flow.
Aourly solves this by combining automation, financial visibility, and growth tools designed for the self-employed generation.
Quick links:
Contact:
Johan Hanson, Co-Founder & CEO
Email: johan@aourly.com
Phone: +46 70 74 00 754
Capital need and valuation:
Capital Need: 2-3 MSEK
Pre-Money Valuation: 16 MSEK
Use of Funds
- Product development and mobile app launch
- Marketing and go-to-market expansion across Sweden
- Strengthening customer success and automation infrastructure
Financial forecast
Estimated Turnover 2025/2026: €350,000 – €500,000
Revenue Model: Subscription-based (SaaS) — monthly and annual tiers for freelancers and small businesses.
Previous investments
Founders’ Investment: 250,000 SEK
External Investors: 2,3MSEK form business angels and techlove dev equity stake, contributed product development and technical infrastructure.
Current Round: Open seed round — convertible or equity structure.
Vision and impact
Aourly’s long-term vision is to empower 1 million independents across Europe by 2030, making entrepreneurship accessible to anyone with a skill or passion.
We promote financial inclusion and sustainable self-employment, aligned with UN SDGs #8 (Decent Work and Economic Growth) and #9 (Industry, Innovation, and Infrastructure).
Our impact is both economic and social: simplifying business creation, reducing administrative burden, and giving independents more time to focus on meaningful work.
Risk management
Identified Risks: Market adoption pace, competition from established invoicing tools, regulatory shifts in freelancer taxation.
Mitigation Strategies: Strategic partnerships (e.g., Fortnox integration), strong UX/UI focus for retention, and scalable infrastructure ready for EU compliance.