Motiofy
About the company
Skicrosser has developed and launched a next generation training/exercise equipment, the first of its type for Nordic cross-country skiing. The equipment has been, by Olympic medal winners, deemed as the most advanced equipment and it gives an almost identical experience to actual skiing.
The equipment itself is equipped with a large monitor that displays prerecorded actual ski tracks. Each track is recorded with accurate GPS data that in the equipment gets process such at any point during the exercise give the right uphill resistance, downhill release, snow friction, speed and inertia. In all aspect and in all detail gives the enthusiast/athlete a training experience that prepares for actual outdoor events, all year around.
The business model is to team up with local entrepreneurs that already operate a local studio like a PT-studio, yoga-studio or tanning salon. Through our app the skier books a free timeslot on a prepaid account. The equipment is leased to the local entrepreneur from a leasing company and revenue is shared.
The famous Vasaloppet attracts over 60,000 participants, while Sweden has over 500,000 regular and active cross-country enthusiasts. There are over 1,500 boutique fitness studios and tanning salons that are already operates in this business model.
During 2026/2027 we will expand in Sweden/Nordic. In 2028 we will through partners launch in additional countries.
Quick links:
Contact:
Name: Patrik Lindström
Role: CEO / Founder
Email: Patrik.lindstrom@skicrosser.com
Phone: +46 70 2735218
LinkedIn
Capital need and valuation:
Capital Sought: €0.4 million
Round Type: Series A
Pre-Money Valuation: €2.5million
Intended Use of Funds: Market introduction and expansion
Use of Funds
Market introduction and expansion
Financial forecast
Projected Revenue: 2026: €0.3 million
2027: €1.6 million
Revenue Model: Sales combined with Subscriptions
Primary Value Drivers: Volume growth
Traction and previous funding
Founder Investment: €0.3 million
External Capital Raised: €0.6 million
Vision and impact
During 2026/2027 we will expand in Sweden/Nordic. In 2028 we will through partners launch in additional countries.
Cross country has been identified as one of the most advantages form of exercise for heart and large muscle group improvements.
Risk management
Key Risks: Market adoption, technology, regulation, execution
Mitigation: Phased scaling, partnerships, compliance strategy, experienced leadership